The 8 best ways to monetize your blog
Keep in mind that when you’re just getting started, some of these monetization strategies will be easier than others while your readership is still growing.
1. Sponsored content. What’s sponsored content? Generally, it’s when a brand, company or individual pays you a fee in order to get their content (or offer) in front of your audience. That means you’ll likely need some semblance of a readership base before you’re able to broker a sponsored content deal—because the sponsor’s going to want to see your readers click through and at least evaluate the special offer you’re writing about.
2. Freelancing (selling your services).
If you want to start earning from your blog right now, then selling your services is going to be your lowest effort option by far.
All you really need in order to land your first freelancing client, is a strong enough pitch, which is where a blog will help significantly. You’ll want to build out your key pages (About, Contact, Hire Me) and showcase at least a couple examples of the type of work you’ve done that you’ll soon be pitching freelance clients on.
And if you don’t have those work samples yet… don’t let that hold you back. Spend a few days right now to create those example articles, designs or other deliverables and host them on your own blog as if they were a project you got paid to produce.
If you have a skill that you can sell as a service, then you’re already prepared to go out and start pitching potential clients. That skill could be something like…
- Public relations
- Social media management
- Virual assistance
- SEO or paid advertising campaigns
- Business strategy or project management
- The list goes on… because any skill can be monetized
3. Online courses. Once you have a skill (or experience) that others also want to learn, it’s relatively easy to package your best advice, strategies, tactics and tutorials into an online course where people can pay for access to accelerate their learning much quicker than they otherwise would going through the stumbling process of learning through trial and error.
What’s great about online courses as a monetization path for your blog, is that you don’t need a huge audience in order to start earning from course sales.
Once you have even just a handful of readers on your blog, encourage them to interact with you—ask questions, offer free downloads, share advice and get them to either join your email list or to personally reach out and connect with you.
Learn about their biggest challenges (as related to the broader topics covered on your blog). Pinpoint the ways you can uniquely help them by leaning on your own skills, knowledge, experience.
After you’ve determined the right way to help a handful of your readers solve a real problem they’re encountering, pitch them (individually in a very personalized manner either over email or ideally on the phone) on pre-ordering your course and getting direct coaching from you in the meantime while you work on building out the actual course material.
This’ll do 2 key things for you:
- First, asking people to actually give you their hard-earned money will validate that you’re solving a real problem
- Second, you’ll get live test subjects to help build and curate your course content in real-time over the coming weeks—and your course can emerge as the result of lessons learned and tactics proven from your direct coaching time
4. Traditional blog advertisements (joining ad networks).
Some of the major ad networks to consider installing on your blog would be Google AdSense, BuySellAds, and Propeller Ads.
5. Podcast sponsorships.
Another great way to start monetizing your blog is by launching a (simple) podcast for your readers… and use both your traffic & early listener statistics to go out and book sponsorships from brands that want to reach your type of readers & listeners.
6. Affiliate programs.
Every month, I earn a good amount of passive income from affiliate programs I’m a member of.
I am an active affiliate of Global Domain International Inc. and I would like to introduce that to you as well.
Here’s how affiliate programs work: You get a special tracking link from the company you’re an affiliate for. Then, you’ll place that link within posts on your blog, emails to your blog subscribers, and weave it in elsewhere that you reach your readers. When someone clicks on that tracking link and completes a purchase, sign up (or occasionally another metric), then you earn either a set fee or percentage of that sale.
You’re getting compensated for referring new customers to your affiliate partners. Some of the biggest brands have affiliate programs. Think global companies like Amazon, all the way down to key players in specific niches like online education where brands like CreativeLive, Skillshare and Udemy have lucrative programs.
Once you’ve built even a small readership… if they’re engaged and tuned in to what you have to say, that’s ammo to go out and broker an affiliate deal with individual business owners, startups and brands that want to surface their products to your kind of audience.
7. Physical products and software tools.
Similar in concept to launching an online course to your blog audience, another great way to monetize your audience is by selling (by first pre-launching) a physical product or software tool to the people in your community.
8. Business partnerships. Of all the ways to monetize your blog, this is the most unpredictable. Who knows who you’ll meet as a result of building your blog? What about future guests on your podcast? The possibilities here for stumbling into partnership opportunities are endless.
And these are just some of the ways to generate income from a blog (ways I’ve personally done it). It’s possible to do a whole lot more
content courtesy to Ryan Robinson