Now let’s start by talking about… what exactly is a niche?
Well, a niche is more than just a topic to blog about.
It’s the approach you’re going to take, the audience you want to go after, and the way you’re going to talk to them and position yourself as an expert.
A niche doesn’t have to be your passion (although it’s definitely easier to stay committed to starting your blog when you’re passionate about it). But it does have to be an interest of yours. The best niches are exciting enough that you’ll be motivated to continually post about it, and accessible enough that you can build an audience.
Which is why you need to choose not just any niche, but one that’s right for you.
First, if you already have a topic in mind (it’s ok if you don’t, just jump down to the next section)… let’s start with answering 3 crucial questions:
- Why do you care about the topic you want to blog about?
- Why should other people listen to what you’re saying?
- Why is this a topic that you can add value to?
A niche gives your blog focus. Your niche is how you’ll plan your content calendar, decide on design, and know where (and how) to market your blog. It’s also how your audience will find you and how you’ll make connections with other bloggers.
We all have our own individual tastes and opinions—and a blog is the perfect destination to share those with the world.
Now, if you’re unsure of what your niche should be, or if nothing immediately comes to mind, that’s OK.
We’re going to use a few different methods to coax it out of you.
Let’s begin with answering a few basic questions:
- What’s an interest or dream from your childhood that you find exciting?
- What’s the absolute best part of your day?
- Do you have any hobbies or hobbies that you want to learn?
- What is a deeply held value of yours?
- What’s one achievement that you’re incredibly proud of?
Right away, you should have an idea or two for what you could start a blog around.
But let’s go a bit deeper before we decide on a niche.
Next, list out 5 things you find easy to do.
Go on, grab a piece or paper and actually jot these down—this’ll help a lot, I promise.
We tend to be interested in things we’re naturally good at. Which means you’ll be able to write about these things from a place of authority and confidence. Don’t overthink it too much, but be as specific as possible.
For example, instead of saying “photography,” say “taking photos of beautiful landscapes, especially at National parks.”
Things you may find easy to do could include…
- Fitness (losing weight or building muscle
- Food, cooking, restaurant management
- Home design, real estate, architecture
- Sales, pitching, public speaking
- Marketing, writing, running paid ad campaigns
- Personal finance, eliminating debt, choosing the best credit cards
- Clothing, fashion, modeling
- Makeup tutorials, beauty products, hair styling
- Flight deals, traveling, tour guiding, finding hidden gem activities abroad
- Relationship counseling, dating advice, using dating apps the right way
- Sex, love and intimacy
- Parenting, teaching, tutoring
- Any hobby you have that others may too 🙂
Now, write down a list of 5 things you like spending your free time on.
Try to stick to things that are both what you “want” to do and that you “have” to do in order to hit some goal.
Finally, look through your answers and pick out the patterns, phrases and common keywords.
Is there anything that jumps out right away? Are there any themes you can see… like wanting to spend time outdoors or cooking?
Pick these out and rank them in true importance on a scale of 1–10 and BOOM! You just found your niche.
Like I said earlier, the niche you choose here today doesn’t have to be what you blog about for the next decade of your life. But you have to start somewhere and it needs to be with a niche you care about today.
How to know if there’s a business opportunity for your niche.
If you want to eventually make money from blogging, you’ll also want to do a bit of research to see if there is a market demand for your niche.
What this means is… are people actively searching for what you want to write about? Can you add value and help them in a way that makes you money?
In order to create a business from your blog, you need to solve a problem for people.
Who is your ideal reader?
Another great exercise if you’re trying to decide on a niche for your blog is to think about who your ideal reader is. This is the person most likely to visit your blog and get value from your writing.
For me, the easiest way to think about this is to use myself as an example. If you’re writing about something you’re personally interested in, then you’re most likely your own ideal reader (this is a great position to be in). But that isn’t always the case. And what you might find as you start blogging is that the audience you thought you were attracting is actually different from who’s reading.
That’s why picking a niche you can keep up with (and stay excited about) is essential to growing a successful blog.
And remember… you don’t have to cheat anyone to make money blogging.
You don’t have to sell the wrong product to anyone, either.
If you want to earn a decent income from your blog, then just start helping people solve real problems.
If you can do that, you’ll naturally begin discovering genuine, authentic, mutually beneficial ways to make money from your audience.
content courtesy to Ryan Robinson